Gassan Diamonds Amsterdam | the Jewel of the Canal City

History and heritage

Gassan Diamonds was founded in 1945 by Samuel Gassan, a man with a passion for diamonds and a vision to share his love for these precious gemstones with the world. The name ‘Gassan’ is a combination of the names of his two children, Gaby and Susanne. Over the years, the company has grown into a family business with a global reputation, focusing on craftsmanship and customer service.

The monumental building in which Gassan Diamonds is located highlights the rich history of the Amsterdam diamond industry. The building, originally built in 1879 as a steam-powered diamond cutting factory, has been beautifully restored and now houses both the headquarters and an impressive showroom.

The Gassan Experience

A visit to Gassan Diamonds is a true experience, immersing guests in the enchanting world of diamonds, watches, and jewelry. The Gassan Experience begins with a warm welcome in the elegant showroom, where an extensive collection of breathtaking jewelry and exclusive watch brands awaits you. Here, you will have the opportunity to admire rare and precious diamonds, such as the Gassan 121, a uniquely cut diamond with 121 facets specifically designed to maximize the sparkle and fire of the gemstone.

During a tour of the historic diamond cutting factory, you will learn more about the centuries-old craft of diamond cutting and discover why Amsterdam has been known as the center of the global diamond industry since the 17th century. Under the guidance of expert guides, you will see how rough diamonds are transformed into dazzling jewels and learn about the four Cs that determine the value of a diamond: carat, color, clarity, and cut.

In addition to diamonds, Gassan Diamonds also offers an extensive collection of luxury watches from brands such as Rolex, Patek Philippe, Cartier, and Audemars Piguet. These exclusive watch brands are known for their precision, craftsmanship, and style, making a perfect complement to the stunning diamond collection. Expert watch specialists are available to advise you in choosing your dream watch and to tell you more about the fascinating history and techniques behind these masterpieces of horology.

Gassan Diamonds values personalized service and customization. That is why they also offer a ‘Create Your Own’ experience, where, guided by experienced jewelers, you can design and assemble a unique piece of jewelry yourself. Whether you choose an engagement ring, a necklace, or a pair of earrings, Gassan Diamonds will help you bring your vision to life using the finest diamonds and precious metals.

Corporate social responsibility

At Gassan Diamonds, not only quality and craftsmanship are central, but also ethics and sustainability. The company strives to use only diamonds and precious metals that have been responsibly mined and processed. Gassan Diamonds is a proud partner of the Kimberley Process Certification Scheme, an initiative that combats the trade in conflict diamonds. In addition, they are a member of the Responsible Jewellery Council, an organization committed to a more sustainable and transparent jewelry industry.

The Gassan Diamonds Foundation is another example of the company’s commitment to corporate social responsibility. This foundation supports various charitable causes and initiatives, both locally and globally, in the areas of education, healthcare, and the environment. By investing in the community and future generations, Gassan Diamonds contributes to a better world for everyone.

Events and special occasions

Gassan Diamonds is the perfect location for exclusive events and special occasions. The historic building, combined with the luxurious atmosphere and excellent service, ensures an unforgettable experience. Whether it’s a corporate event, an engagement party, or an anniversary celebration, the staff at Gassan Diamonds will do everything to make your event a great success. Furthermore, special workshops and demonstrations can be organized upon request, offering guests a unique insight into the world of diamonds and watches.

Conclusion

Gassan Diamonds is not just a jeweler or diamond merchant, but a symbol of luxury, tradition, and craftsmanship in the heart of Amsterdam. With a breathtaking collection of diamonds, jewelry, and luxury watches, and unparalleled customer service, Gassan Diamonds is a destination that no lover of beauty and elegance should miss.

A visit to Gassan Diamonds is a unique and memorable experience, immersing you in the enchanting world of precious gemstones and haute horlogerie. The Gassan Experience offers not only the chance to admire some of the most stunning jewelry and watches but also to discover the rich heritage and centuries-old traditions of the Amsterdam diamond industry.

Whether you are looking for the perfect jewel to celebrate a special occasion, an exclusive watch to expand your collection, or want to create a unique and personal piece of jewelry, Gassan Diamonds is ready to guide and inspire you at every step of your journey.

Moreover, a visit to Gassan Diamonds is not only a treat for the senses but also a reassurance that you are investing in a company committed to ethics, sustainability, and corporate social responsibility. With its involvement in the Kimberley Process, the Responsible Jewellery Council, and the Gassan Diamonds Foundation, the company demonstrates its dedication to a better future for the jewelry industry and the world as a whole.

In conclusion, Gassan Diamonds represents the best of what Amsterdam has to offer in terms of luxury, craftsmanship, and tradition. It is a must-visit destination for anyone exploring the city and seeking an authentic and unforgettable experience. So, what are you waiting for? Plan your visit to Gassan Diamonds today and discover for yourself why this jewel of the canal city has been capturing the hearts of visitors and residents for decades.